Virtually mainstream

TRP Surveys research on VR shows strong uptake.

TRP Surveys is a UK-wide media survey, run by media research agency TRP Research.

We run regular omnibus surveys on any media-related questions; we recently surveyed our members about Virtual Reality.

Here are some interesting facts from our VR research.

  • 15% of those surveyed already own a VR device.
  • Nearly 20% intend to buy a Virtual Reality device in the next year.
  • 51% of those considering buying a VR device would opt for a console device; 27%, a mobile-phone-based device (32% are undecided)
  • 40% of VR device owners have used the equipment ‘a bit more’ or ‘much more’ than expected.
  • 39% of VR owners found the devices to be a bit better than expected, and 16% found VR far exceeded expectation.
  • 70% of VR owners believe that VR will be an important technology in future.

A report of our findings can be found at http://www.trpresearch.com/virtually-mainstream-trp-surveys-research-on-vr-shows-strong-uptake/.

Get rewarded for sharing your opinion about TV and the media.

Instagram

Twitter

@TRP_Surveys
IT'S REWARDS TUESDAY! Everyone who has earned their 20 credits will receive their reward in their inbox today - Keep your eyes peeled for yours! 👀 https://t.co/oSXawr7igz
h J R
@TRP_Surveys
Have you completed your survey yet ? It's sat in your inbox NOW! 💌 Tell us what you watched yesterday to top up your credit total - we want to know! https://t.co/H7rKWjF7Ko
h J R
@TRP_Surveys
It's the weekend - what will you be watching ? 📺 Why not start a new series and let us know your thoughts in your surveys!? We look forward to hearing your responses https://t.co/716m2IN3tH
h J R
@TRP_Surveys
Your brand NEW Wednesday survey is in your inbox! 🤩 Log in to complete yours today, don't miss out on your credits! https://t.co/yrgc7gZYst
h J R
@TRP_Surveys
We spent the day at the Mercure Rougemont Hotel meeting you all at the Exeter UK Careers Fair! A warm welcome to our new members, and we hope to see you at some of the future Careers Fairs'. Thank you to @UKCareersFair for having us! https://t.co/B9ETw3d9RS
h J R